How to start your own eCommerce brand

How to start your own eCommerce brand

In 2014, Marketing Sherpa published a report on customer acquisition costs (CAC) in e-commerce. According to this report, the median CAC is somewhere between $12 to $25. These costs add a lot of overhead to your business. If you’re a low-margin business, like...
When should you use DTG vs Screen Printing?

When should you use DTG vs Screen Printing?

Lots of decorators offer multiple imprinting options, such as digital printing and screen printing. There are definite advantages to each, depending on the type of artwork you’re using, substrates you’re decorating and quantities your customer wants. Here’s a quick...